What is Website Tracking?

Website tracking (or web tracking) is a method of collecting, storing, and analysing user activity across one or several web pages. 

Behind your casual web search nearly every company you can think of uses web tracking technology to learn about your behavior and preferences. Web tracking collects and shares information about an individual’s activity on the internet storing what they do online, and how they go about doing it. This gives companies a fuller understanding of your preferences, allowing them to personalise their content accordingly. 

In today’s digital age, your data is extremely valuable. Companies want to learn as much about you as they can. This knowledge allows them to adapt their applications to your preferences, and it allows advertisers to target you with messages you’re more likely to engage with.