What is a Website Domain name?
A website domain name is your website’s equivalent of a physical address. It helps users find your site easily instead of using its internet protocol (IP) address. Domain names consisting of a name and an extension are a key part of the Internet infrastructure.
Choosing a domain name is one of the most important aspects of building a website or an online presence in general.
A memorable domain will strengthen your branding and help your audience find your website
Some basic rules around choosing a domain name:
- Keep the name short
- Makes it easy to remember, easy to type, easy to pronounce
- Pick a domain name that is close to your business name - It is your brand! It helps customers to find and identify you
- Check the availability of the domain name and social media 'handles' - So they are all the same
- Avoid hyphens and numbers
Remember, once you start using the domain name, you can’t change it so choose carefully - Customers will learn the website address so it can't be changed
NB An IP address is a string of numbers separated by periods. IP addresses are expressed as a set of four numbers — an example address might be 192.158.1.38.