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What is a Website Funnel?

A website funnel is a series of pages and sources that seamlessly work together to guide your user to the desired action, creating a conversion. 

A website funnel works as follows: 

  1. Firstly you want to make the user aware of your brand or product/service on your website. This may be through a search engine, advertisement or social media page. 
  2. The user then arrives at your website. As the user continues through the website, they show genuine interest in your product/service. 
  3. The user then engages with your content. This may be by watching a video, reading a story, or examining pictures which then leads the user to become clear that the product/service meets their needs. 
  4. This then leads to the user taking action and purchasing your product/service.