What file type is the best to use for a website?

JPEG (Joint Photographic Experts Group) also known as JPG is a digital image format which contains compressed image data. JPGs can support millions of colors, so this file type is ideal for real-life images, like photographs. They work well on websites and are the best choice when posting on social media channels. Most digital cameras and smartphones save your pictures as JPGs. JPEG images group together the following filename extensions: .jpg, .jpeg, .jpe, .jif, .jfif, .jfi

GIF (Graphics Interchange Format) allows a colour palette of up to 256 colours for each frame. These palette limitations make GIF less suitable for reproducing color photographs and other images with color gradients, but well-suited for simpler images such as graphics or logos with solid areas of color. There is no audio associated with a GIF, but they are still a powerful way to bring motion to your online channels.

PNG (Portable Network Graphics) is an excellent file type for internet graphics. It's particularly popular file type with web designers because it can handle graphics with transparent or semi-transparent backgrounds.

SVG (Scalable Vector Graphics) images remains crisp and clear at any resolution or size. SVG’s can be animated, support transparency, and any combinations of colors or gradients.

The most common file formats for graphics used on the web are: JPG, GIF, PNG, and SVG