Do I need to use social media marketing?

A social media presence and campaign can help you to: 

• Stimulate brand awareness and discovery 

• Find new leads and customers and refer them to your website to improve sales and traffic with an advertising campaign. 

• Build hype for upcoming events, product releases, sales, and more through influencer marketing. 

• Collect reviews and give customers an accessible way to ask questions at any time 

• Enhance your reputation and power in the market with valuable, helpful content 

It’s also important to highlight how unique social media is from other digital marketing channels because the value travels in both directions, meaning you and your customers will benefit from communicating and engaging with one another. Having multiple touchpoints in a social media site can fuel a stronger, more loyal customer base.